{"title":"Bag Charms \u0026 Keychains","description":null,"products":[{"product_id":"keychain-backpack-purse-charm-cat3","title":"Pre-Order Keychain Backpack Purse  Charm CAT3","description":"\u003cp\u003ePre-Order\u003c\/p\u003e\u003cp\u003eDate available: September 1, 2026\u003c\/p\u003e\u003cp\u003eA small felt cat with a patient little face, ready to ride along on a key ring or swing from a backpack zipper. It is the soft, silly thing a customer buys for a friend and then quietly buys again for herself.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Fair trade, and hand shaped one at a time by skilled artisans\u003cbr\u003e- Imported by The Winding Road, a women-owned business founded in 2011\u003cbr\u003e- An impulse price point: merchandise a bowl of them at the register\u003cbr\u003e- Cat charms are a perennial - keep the assortment deep\u003cbr\u003e- A point of sale sign is available to add to your order for $5\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864407351,"sku":"CHARM CAT3","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/59f1768fbb11a9424183287924d94b44067e3931b93b59ed8780e5eb5975ddf8.jpg?v=1784137108"},{"product_id":"keychain-backpack-purse-charm-fox","title":"Pre-Order Keychain Backpack Purse  Charm FOX","description":"\u003cp\u003ePre-Order\u003c\/p\u003e\u003cp\u003eDate available: September 1, 2026\u003c\/p\u003e\u003cp\u003eRust-colored wool, a sharp little snout and a tail worth petting. The fox has the strongest walk-by pull of the whole group, and it tends to leave the counter bowl faster than you can reorder it.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Ethically sourced wool, hand felted by artisans paid fairly\u003cbr\u003e- A women-owned business, importing fair trade since 2011\u003cbr\u003e- The strongest seller of the woodland animals - order it deeper than the rest\u003cbr\u003e- Merchandise beside journals, cards and children's gifts\u003cbr\u003e- An impulse ticket that lifts the average basket at checkout\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864440119,"sku":"CHARM FOX","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/66a62597956d47f33082fe0ca55183fe63f530a7e13a1e2ef05071b767acbc2b_fbc13737-c269-4daa-8119-afe279782bf2.jpg?v=1784137105"},{"product_id":"keychain-backpack-purse-charm-uni","title":"Pre-Order Keychain Backpack Purse  Charm UNI","description":"\u003cp\u003ePre-Order\u003c\/p\u003e\u003cp\u003eDate available: September 1, 2026\u003c\/p\u003e\u003cp\u003ePastel wool, a spiral horn and a mane worth touching. The unicorn is the charm children point at from across the store, and it clips onto a backpack the same day it goes home. It never sits long on the shelf.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Ethically sourced wool, hand felted on fair trade terms\u003cbr\u003e- Imported by The Winding Road, a women-owned business founded in 2011 by Marla\u003cbr\u003e- The fastest-moving charm with children - order it deep\u003cbr\u003e- Party favors, birthday gifts and classroom rewards drive repeat volume\u003cbr\u003e- Keep a bowl at the register; it is a pure impulse purchase\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864472887,"sku":"CHARM UNI","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/4e8a6d6e34fdcc8268d4bf1915ca4f6139504fe665ea91934bd0f1de9bd961c6_a4886c76-067f-4962-ad4e-c029f315c34b.jpg?v=1784137104"},{"product_id":"keychain-backpack-purse-charm-dog","title":"Keychain Backpack Purse Charm - Dog","description":"\u003cp\u003eFloppy ears, a stitched snout and a loop that clips to anything - keys, a diaper bag, a suitcase handle. Dog people cannot walk past one, which is exactly the behavior you want from a charm at the counter.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Ethically sourced wool, hand felted on fair trade terms\u003cbr\u003e- Dog owners buy on sight - the single fastest mover in the charm assortment\u003cbr\u003e- An easy impulse add-on beside any bag purchase\u003cbr\u003e- Cross-merchandise with pet gifts, cards and journals\u003cbr\u003e- A point of sale sign is available to add to your order for $5\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"0001","offer_id":52670837195063,"sku":"CHARM DOG","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/ae5757f51964f35f4369ee8f8ba68d5b8866ec98d1597634744a94d1df9c6a5a_bd53dfe7-f266-43dd-aaa7-06177c381352.jpg?v=1784137107"},{"product_id":"keychain-backpack-purse-charm-dragon","title":"Keychain Backpack Purse Charm - Dragon","description":"\u003cp\u003eA tiny wool dragon, wings and all, with not a scrap of plastic in it. It rides a school backpack beautifully and gives your charm bowl something with a little more mythology than the usual barnyard lineup.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Fair trade, hand shaped one at a time\u003cbr\u003e- Imported by a women-owned business founded in 2011 by Marla\u003cbr\u003e- The fantasy pick: it sells to a slightly older child than the animals do\u003cbr\u003e- Merchandise at the register in a mixed bowl and let kids choose\u003cbr\u003e- Strong for birthdays, party favors and classroom rewards\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"0001","offer_id":52670837162295,"sku":"CHARM DRAGON","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/031497212857f7f9c05dc1b3f83fc814ae970cd0da9c9d3f5d12475a1445517a_c8d17497-524d-417b-9ed0-f825484d3217.jpg?v=1784137106"},{"product_id":"keychain-backpack-purse-charm-frog","title":"Keychain Backpack Purse Charm - Frog","description":"\u003cp\u003eGreen, round-eyed and cheerfully goofy, this felt frog hangs happily from a zipper pull or a ring of keys. A soft, warm little gift that costs a shopper almost nothing to say yes to - the definition of an add-on.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Fair trade, and made without harsh chemicals\u003cbr\u003e- Imported by a women-owned business founded in 2011\u003cbr\u003e- The comic character of the assortment - it makes people smile at the counter\u003cbr\u003e- A true impulse buy: keep a bowl within arm's reach of the register\u003cbr\u003e- A point of sale sign is available to add to your order for $5\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864702263,"sku":"CHARM FROG","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/63214344e5ce01e3eab5203a6e07699e8292795376ddc2e793a7771245462e7a_5b33e031-e34c-446e-a47c-426f1f274d6c.jpg?v=1784137107"},{"product_id":"keychain-backpack-purse-charm-kitten","title":"Keychain Backpack Purse Charm - Kitten","description":"\u003cp\u003eRounder, smaller and a touch sweeter than the cat, this wool kitten has a face that does all the selling for you. Ideal on backpacks and purse straps, and a staple of party-favor tables and classroom reward jars.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Ethically sourced wool, hand felted on fair trade terms\u003cbr\u003e- The sweetest face in the group - it sells to gift buyers and children alike\u003cbr\u003e- Party favors and classroom rewards drive volume orders\u003cbr\u003e- Merchandise in a mixed bowl with the cat, fox and owl\u003cbr\u003e- A point of sale sign is available to add to your order for $5\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"0001","offer_id":52670837227831,"sku":"CHARM CAT","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/fa1b26f91da82fccc824ad820b9ce29f5dea3348a4973f70fa504b44331d9402_be5e0028-9fe0-4ccf-a6a4-9f2e3404b7d5.jpg?v=1784137109"},{"product_id":"keychain-backpack-purse-charm-owl","title":"Pre-Order Keychain Backpack Purse Charm - Owl","description":"\u003cp\u003ePre-Order\u003c\/p\u003e\u003cp\u003eDate available: September 1, 2026\u003c\/p\u003e\u003cp\u003eWide wool eyes, a stout body and a key ring on top. The owl reads as bookish and woodsy, so it merchandises just as well next to journals and cards as it does in the children's section.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Fair trade, hand shaped one at a time by skilled artisans\u003cbr\u003e- The Winding Road is a women-owned business, founded in 2011\u003cbr\u003e- Bookish and woodsy: it cross-merchandises with stationery as well as toys\u003cbr\u003e- An impulse ticket that reorders steadily all year\u003cbr\u003e- A point of sale sign is available to add to your order for $5\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864767799,"sku":"CHARM OWL","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/7fcd058a6a28a37bfd7c45bf9a50c8a677496815283a1d4d65729d7d3d575777_4204c8d4-6df4-4d06-ac18-1588fed15225.jpg?v=1784137093"},{"product_id":"keychain-backpack-purse-charm-penguin-with-heart","title":"Keychain Backpack Purse Charm - Penguin with Heart","description":"\u003cp\u003eA round little penguin clutching a tiny heart - a wholehearted thing to hang from a set of keys. It sells all year on cuteness alone, then gets a real lift every February when hearts start moving.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Ethically sourced wool, hand felted by artisans paid a fair wage\u003cbr\u003e- Imported by a women-owned business founded in 2011\u003cbr\u003e- The heart makes this a Valentine driver as well as an everyday charm\u003cbr\u003e- Merchandise at the register from January through February for a real lift\u003cbr\u003e- An impulse price that customers happily buy in multiples\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864800567,"sku":"CHARM PENGUIN","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/9550cc7d09a156d2a0b8a124a5aa4c5e1b98782de2b15f743d6c3a105e538e79_a22c98d4-912c-4404-8f59-871e4f92d6b4.jpg?v=1784137103"},{"product_id":"keychain-backpack-purse-charm-raccoon-with-heart","title":"Keychain Backpack Purse Charm - Raccoon with Heart","description":"\u003cp\u003eA masked face, a striped tail and a little heart held tight against his chest - equal parts mischief and sweetness. Hang a handful on a peg and watch them disappear one shopper at a time.\u003c\/p\u003e\u003cp\u003e- Hand felted from natural wool - no plastic anywhere in it\u003cbr\u003e- Clips to keys, backpacks, purses and luggage on a sturdy ring\u003cbr\u003e- Great as a gift, a reward, a party favor or a stocking filler\u003cbr\u003e- Fair trade, and made without harsh chemicals\u003cbr\u003e- A women-owned business behind every order, founded in 2011\u003cbr\u003e- The heart detail carries it through Valentine's season as well as the everyday\u003cbr\u003e- Peg or bowl merchandising at the counter - it sells on sight\u003cbr\u003e- A point of sale sign is available to add to your order for $5\u003c\/p\u003e","brand":"The Winding Road","offers":[{"title":"Default Title","offer_id":52645864833335,"sku":"CHARM RACOON","price":5.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/7732\/8951\/files\/c7b7e37ca76270a1f16af8ff44ea22cc0e57d879c516561ad85c376e52825c85_cccd491d-0886-4d58-92b4-97dd7b4119de.jpg?v=1784137102"}],"url":"https:\/\/shopthewindingroad.com\/collections\/bag-charms-keychains.oembed","provider":"The Winding Road","version":"1.0","type":"link"}